{"id":7599,"date":"2022-11-23T23:38:25","date_gmt":"2022-11-24T05:38:25","guid":{"rendered":"https:\/\/mailvibes.io\/?p=7599"},"modified":"2022-11-23T23:50:46","modified_gmt":"2022-11-24T05:50:46","slug":"factores-para-que-correos-electronicos-frios-funcionen","status":"publish","type":"post","link":"https:\/\/mailvibes.io\/es\/factores-para-que-correos-electronicos-frios-funcionen\/","title":{"rendered":"10 factores para que nuestros correos electr\u00f3nicos fr\u00edos funcionen (o no)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7599\" class=\"elementor elementor-7599\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cc2a901 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cc2a901\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-13374746\" data-id=\"13374746\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d45734f elementor-widget elementor-widget-heading\" data-id=\"5d45734f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">10 factores para que nuestros correos electr\u00f3nicos fr\u00edos funcionen (o no)<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4b189407\" data-id=\"4b189407\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaee36 elementor-widget elementor-widget-image\" data-id=\"aaee36\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/mailvibes.io\/wp-content\/uploads\/2022\/09\/Sent-Message-bro-768x768.png\" class=\"attachment-medium_large size-medium_large\" alt=\"email follow up\" srcset=\"https:\/\/mailvibes.io\/wp-content\/uploads\/2022\/09\/Sent-Message-bro-768x768.png 768w, https:\/\/mailvibes.io\/wp-content\/uploads\/2022\/09\/Sent-Message-bro-300x300.png 300w, https:\/\/mailvibes.io\/wp-content\/uploads\/2022\/09\/Sent-Message-bro-1024x1024.png 1024w, https:\/\/mailvibes.io\/wp-content\/uploads\/2022\/09\/Sent-Message-bro-150x150.png 150w, https:\/\/mailvibes.io\/wp-content\/uploads\/2022\/09\/Sent-Message-bro-100x100.png 100w, https:\/\/mailvibes.io\/wp-content\/uploads\/2022\/09\/Sent-Message-bro-1536x1536.png 1536w, https:\/\/mailvibes.io\/wp-content\/uploads\/2022\/09\/Sent-Message-bro-600x600.png 600w, https:\/\/mailvibes.io\/wp-content\/uploads\/2022\/09\/Sent-Message-bro.png 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18179519 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" 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i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;-o-text-overflow:ellipsis;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContenido\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3f99f238\" data-id=\"3f99f238\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5fa7fc elementor-widget elementor-widget-text-editor\" data-id=\"a5fa7fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Si eres de los que env\u00eda correos electr\u00f3nicos en fr\u00edo, sabes que a veces tus mensajes funcionan muy bien, a veces simplemente funcionan y en otras ocasiones no funcionan en absoluto. Aqu\u00ed te presentamos una lista de <strong>10 factores con los que puedes descubrir el porqu\u00e9 del \u00e9xito o fracaso de tu campa\u00f1a<\/strong>, y tambi\u00e9n para mejorar la eficacia de tus correos electr\u00f3nicos en general.<\/p><p>Divid\u00ed los 10 factores en tres categor\u00edas:<\/p><ul><li aria-level=\"1\">Copywriting<\/li><li aria-level=\"1\">Configuraciones<\/li><li aria-level=\"1\">\u00a1Esta ser\u00e1 una sorpresa!<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43416bb elementor-widget elementor-widget-heading\" data-id=\"43416bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Copywriting<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc51985 elementor-widget elementor-widget-text-editor\" data-id=\"bc51985\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Este <strong>es el contenido de tu mensaje<\/strong>. \u00bfQu\u00e9 es lo que escribes a tus clientes potenciales? \u00bfQu\u00e9 lenguaje utilizas para comunicarte con ellos? Si tus mensajes no est\u00e1n funcionando como quieres, revisa el copy de tus correos electr\u00f3nicos ahora.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b31b055 elementor-widget elementor-widget-heading\" data-id=\"b31b055\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La l\u00ednea<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53735b8 elementor-widget elementor-widget-text-editor\" data-id=\"53735b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Es lo que tu cliente potencial ve justo a lado del asunto de tu mensaje. Es la etiqueta que escribes para la primera impresi\u00f3n. Eso es justo lo que eres para ellos antes de que abran tu mensaje. <strong>Eso es lo que puede decidir si van a abrir tu mensaje o no<\/strong>. La manera en que debes presentarte en la l\u00ednea de salida depender\u00e1 en gran parte de tus clientes potenciales y del objetivo de tu mensaje.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3d8690 elementor-widget elementor-widget-heading\" data-id=\"2b3d8690\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Asunto<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-790f4403 elementor-widget elementor-widget-text-editor\" data-id=\"790f4403\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Tu l\u00ednea de asunto afecta directamente a la tasa de apertura de tu correo electr\u00f3nico en fr\u00edo<\/strong>. Si es demasiado comercial, probablemente menos clientes potenciales abrir\u00e1n tu correo electr\u00f3nico.\u00a0<\/p><p>Si redactas algo que impacte, pero el copy del cuerpo de tu correo electr\u00f3nico es irrelevante, probablemente tus tasas de apertura ser\u00e1n altas, pero tu tasa de respuesta positiva ser\u00e1 decepcionante.\u00a0<\/p><p>Pero si redactas algo personalizado, relevante para tu destinatario, ser\u00e1 el primer paso para iniciar una nueva relaci\u00f3n de negocios B2B.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04e9927 elementor-widget elementor-widget-heading\" data-id=\"04e9927\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introducci\u00f3n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7149ee5b elementor-widget elementor-widget-text-editor\" data-id=\"7149ee5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Es c\u00f3mo empezamos nuestro correo electr\u00f3nico. Si nos centramos en nosotros desde el inicio, el destinatario puede perder el inter\u00e9s muy f\u00e1cil y r\u00e1pidamente. <strong>Enf\u00f3cate en el papel de la secci\u00f3n introductoria que es llevarlos al siguiente paso<\/strong>, el mensaje: hacer que se interesen y que quieran seguir leyendo. La clave es comprender que a las personas no les gusta leer sobre desconocidos, que es lo que representamos para ellos, si no que les gusta leer sobre ellos mismos.\u00a0<\/p><p>Personalizaci\u00f3n es una palabra m\u00e1gica cuando se trata de correos electr\u00f3nicos fr\u00edos y juega un papel muy importante en la introducci\u00f3n de tus correos electr\u00f3nicos fr\u00edos.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e62ede elementor-widget elementor-widget-heading\" data-id=\"64e62ede\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Propuesta de valor<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-758e06a2 elementor-widget elementor-widget-text-editor\" data-id=\"758e06a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Esta es la secci\u00f3n en donde le dices a tus clientes potenciales lo que pueden ganar si deciden contestar a tu correo electr\u00f3nico. Es en donde les platicas de tu oferta, pero sin centrarte en ti mismo y sin una extensa lista de caracter\u00edsticas de tu producto o servicio. <strong>En otras palabras, ah\u00ed es donde tienes que hablarles de la soluci\u00f3n sin dejar de platicar de sus problemas<\/strong>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d056b7d elementor-widget elementor-widget-heading\" data-id=\"2d056b7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CTA<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec10d84 elementor-widget elementor-widget-text-editor\" data-id=\"4ec10d84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>El CTA (llamada a la acci\u00f3n) debe terminar en cada correo electr\u00f3nico fr\u00edo que env\u00edes, siempre. Comprueba siempre que lo tiene, c\u00f3mo es y qu\u00e9 instrucci\u00f3n le dice a tu destinatario que realice. <strong>Cuanto m\u00e1s espec\u00edfico seas en tu CTA, m\u00e1s f\u00e1cil ser\u00e1 que te respondan<\/strong>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e382fa5 elementor-widget elementor-widget-heading\" data-id=\"7e382fa5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Firma<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb7c19d elementor-widget elementor-widget-text-editor\" data-id=\"2eb7c19d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Esta es una parte s\u00faper importante de tu correo electr\u00f3nico en fr\u00edo y, a pesar de que no todo el mundo lo sabe, el 90% de los correos electr\u00f3nicos en fr\u00edo que recibo NO incluyen una firma adecuada. Si no puedo o me es dif\u00edcil comprobar el nombre del remitente, el sitio web de su empresa y su ubicaci\u00f3n, \u00bfc\u00f3mo podr\u00e9 confiar en ellos?\u00a0<\/p><p>Esto es todo cuando se trata del copywriting. Ahora, tambi\u00e9n est\u00e1n los ajustes de tu campa\u00f1a que deciden si tus clientes potenciales reciben tus correos electr\u00f3nicos en fr\u00edo en el momento adecuado, cuantos seguimientos reciben y de d\u00f3nde obtienen todo esto.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19fa6bda elementor-widget elementor-widget-heading\" data-id=\"19fa6bda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Direcci\u00f3n de correo electr\u00f3nico del remitente<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7350dc elementor-widget elementor-widget-text-editor\" data-id=\"7350dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>La direcci\u00f3n de correo electr\u00f3nico, al igual que la l\u00ednea de remitente, decidir\u00e1 si el remitente es confiable o no.<\/p><p>Imaginemos que si recibes un correo electr\u00f3nico bien elaborado de una direcci\u00f3n de correo electr\u00f3nico como <a href=\"mailto:01company@hotmail.com\">01company@hotmail.com<\/a> \u00bfPensar\u00e1s que te lo han enviado por una persona de confianza que realmente se preocupa por ti y por tu negocio? Podr\u00eda ser que s\u00ed, pero el problema es que podemos empezar a dudar.\u00a0<\/p><p>En el momento en que comprobamos las direcciones de email, podr\u00edan surgir dudas y el cliente potencial no deber\u00eda preguntarse si puede confiar en nosotros o no.\u00a0<\/p><p>Es una regla, <strong>no deber\u00edan tener dudas de que la persona que est\u00e1 al otro lado del monitor es de confianza y que realmente se preocupa por ellos<\/strong>. Por eso, nuestra direcci\u00f3n de correo electr\u00f3nico desde la que enviamos nuestra campa\u00f1a es un factor importante que afecta a la eficacia de nuestro alcance.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a65730 elementor-widget elementor-widget-heading\" data-id=\"0a65730\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Momentos de apertura del correo electr\u00f3nico y de los seguimientos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3809329 elementor-widget elementor-widget-text-editor\" data-id=\"3809329\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>El tiempo de entrega siempre afectar\u00e1 al compromiso de nuestros prospectos, al igual que afectar\u00e1 al compromiso de los suscriptores de boletines informativos. <strong>El momento perfecto para enviar correos electr\u00f3nicos en fr\u00edo a tus clientes potenciales es variable y debes descubrirlo por ti mismo<\/strong>. Las estad\u00edsticas que encuentres en otros lugares te pueden ayudar, pero no necesariamente ser\u00e1n las adecuadas para tu estrategia.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dddfc89 elementor-widget elementor-widget-heading\" data-id=\"dddfc89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00famero de seguimientos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0f9fa elementor-widget elementor-widget-text-editor\" data-id=\"6a0f9fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>El seguimiento a tus clientes potenciales o prospectos siempre te ayudar\u00e1n a aumentar las tasas de respuesta. Pero \u00bfcu\u00e1ntos seguimientos debes enviar y con qu\u00e9 frecuencia?\u00a0<\/p><p>Y por \u00faltimo pero no menos importante, <strong>siempre realiza una investigaci\u00f3n de tus prospectos o clientes potenciales antes de enviar correos electr\u00f3nicos en fr\u00edo<\/strong>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abce641 elementor-widget elementor-widget-heading\" data-id=\"abce641\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prospectos bien investigados<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1003cf9 elementor-widget elementor-widget-text-editor\" data-id=\"1003cf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Este punto lo pongo al final de la lista. Sin embargo, <strong>es el factor m\u00e1s importante y crucial<\/strong>. Una base de destinatarios bien investigada y cuidadosamente seleccionada es lo que necesitamos si queremos que nuestros correos electr\u00f3nicos en fr\u00edo funcionen. Es decir, si queremos que los correos electr\u00f3nicos nos traigan respuestas positivas que inicien relaciones de alto valor.\u00a0<\/p><p>\u00bfPor qu\u00e9? Porque aunque elaboremos mensajes personalizados que sean perfectos, sigamos todas las reglas, utilicemos todos los elementos necesarios y cuidemos a detalle todo, puede ser que no tengamos \u00e9xito al principio y eso es normal.<\/p><p><strong>El \u00e9xito del correo electr\u00f3nico en fr\u00edo se basa en pruebas persistentes y la investigaci\u00f3n contin\u00faa<\/strong>. Es nuestra responsabilidad encontrar la manera adecuada para hablar con nuestros clientes potenciales y esto solo se logra a trav\u00e9s de la experiencia.\u00a0<\/p><p><br \/>Por \u00faltimo, y lo m\u00e1s importante, es que <strong>tenemos que aprender cu\u00e1les son las verdaderas necesidades y temores de nuestros clientes potenciales<\/strong>, para poder referirnos a ellos en nuestros correos electr\u00f3nicos. Si la soluci\u00f3n que les planteamos en nuestros correos electr\u00f3nicos en fr\u00edo es una respuesta a su problema real, estar\u00e1n deseando platicar con nosotros y saber m\u00e1s. \u00a1Ese es nuestro objetivo!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b127bdb elementor-widget elementor-widget-heading\" data-id=\"b127bdb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfMe olvid\u00e9 de algo?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb7dc8 elementor-widget elementor-widget-text-editor\" data-id=\"2cb7dc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Si crees que no mencion\u00e9 un factor que puede ser crucial para los correos electr\u00f3nicos en fr\u00edo, comparte tu experiencia en los comentarios. \u00a1Estaremos encantados de aprender algo nuevo y descubrir una nueva perspectiva!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49999e0d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"49999e0d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/email-tracking-for-gmail\/makgoeakbbkhogecikabicopabombggi\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">INSTALL FOR FREE<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-58c0931f\" data-id=\"58c0931f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f8615b elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"6f8615b\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.7.7 - 20-09-2022 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veces tus mensajes funcionan muy bien, a veces simplemente funcionan y en otras ocasiones no funcionan en absoluto. Aqu\u00ed te presentamos una lista de 10 factores con los que puedes [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[261],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.0 (Yoast SEO v21.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 factores para que nuestros correos electr\u00f3nicos fr\u00edos funcionen<\/title>\n<meta name=\"description\" content=\"Conoce los 10 factores imprescindibles para que tus correos electr\u00f3nicos fr\u00edos funcionen. \u00a1Aprende a realizar una campa\u00f1a exitosa ahora!\" \/>\n<meta name=\"robots\" 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