{"id":7498,"date":"2022-10-28T18:27:43","date_gmt":"2022-10-28T23:27:43","guid":{"rendered":"https:\/\/mailvibes.io\/?p=7498"},"modified":"2022-10-28T18:31:16","modified_gmt":"2022-10-28T23:31:16","slug":"generacion-prospectos-marketing-ventas-unidos","status":"publish","type":"post","link":"https:\/\/mailvibes.io\/es\/generacion-prospectos-marketing-ventas-unidos\/","title":{"rendered":"Generaci\u00f3n de prospectos: Marketing y ventas unidos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7498\" class=\"elementor elementor-7498\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d6a0773 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d6a0773\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70b00e2c\" data-id=\"70b00e2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-779f3b17 elementor-widget elementor-widget-heading\" data-id=\"779f3b17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Logra que tus equipos de ventas y marketing se unan para la generaci\u00f3n de prospectos<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d60f8a5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2d60f8a5\" data-element_type=\"section\" id=\"main-section\">\n\t\t\t\t\t\t<div class=\"elementor-container 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tConsejos\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-46bd6935\" data-id=\"46bd6935\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6786e1a0 elementor-widget elementor-widget-text-editor\" data-id=\"6786e1a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Hoy te mostrar\u00e9 un par de formas las que los equipos de marketing y ventas de MailVibes cooperan para crear un proceso de generaci\u00f3n de prospectos.<\/span><\/p><p><span style=\"font-weight: 400;\">El marketing y las ventas sol\u00edan representarse en marcado contraste. Hoy en d\u00eda, la tendencia es apostar por la \u00abalineaci\u00f3n de ventas y marketing\u00bb, es decir, hacer que los dos equipos trabajen juntos. Hay poca informaci\u00f3n sobre c\u00f3mo hacerlo exactamente. Muchos se centran en mejorar el flujo de informaci\u00f3n entre los dos departamentos. \u00bfEs eso todo lo que se puede hacer?<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54cd0b1d elementor-widget elementor-widget-text-editor\" data-id=\"54cd0b1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>\u00bfPor qu\u00e9 vale la pena alinear las ventas y el marketing para la generaci\u00f3n de clientes potenciales en una empresa SaaS?<\/b><\/p><p><span style=\"font-weight: 400;\">Asegurarse de que los equipos de ventas y de marketing est\u00e1n sincronizados potencia la generaci\u00f3n de leads. Piense en ello. Al hablar con el equipo de ventas, el marketing sabe c\u00f3mo dise\u00f1ar su estrategia de comunicaci\u00f3n para llegar a sus ICP. Del mismo modo, los representantes de ventas pueden ayudar a los clientes potenciales envi\u00e1ndoles el material preparado por el departamento de marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">Hay dos sencillas razones por las que alinear las ventas y el marketing puede ayudar a la generaci\u00f3n de clientes potenciales.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apoya una estrategia de correo electr\u00f3nico en fr\u00edo: un equipo de ventas prepara una campa\u00f1a de correo electr\u00f3nico en fr\u00edo mientras el departamento de marketing prepara el contenido dirigido a las necesidades del grupo objetivo.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apoya la generaci\u00f3n de leads inbound &#8211; el marketing genera leads con sus estrategias de marketing para que el equipo de ventas empuje los leads m\u00e1s abajo en el embudo de ventas.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Ahora voy a compartir las formas en que lo hacemos en nuestra empresa de SaaS.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-2e7fdb13\" data-id=\"2e7fdb13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-212f69e4 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"212f69e4\" data-element_type=\"widget\" id=\"subscription-form\" 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method=\"post\" name=\"susbcription\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"7498\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"212f69e4\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tSubscribe to our blog and get 30 days of Premium MailVibes\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email Address\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up to our blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e4cc311 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e4cc311\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-49793d3e\" data-id=\"49793d3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-64083bb\" data-id=\"64083bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-62f88183\" data-id=\"62f88183\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cfc1503 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cfc1503\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-452a8b7e\" data-id=\"452a8b7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1b79bc54\" data-id=\"1b79bc54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64860008 elementor-widget elementor-widget-heading\" data-id=\"64860008\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo lograr que marketing y ventas trabajen juntos para la generaci\u00f3n de prospectos?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5987bc6 elementor-widget elementor-widget-spacer\" data-id=\"5987bc6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-container{--container-widget-width:100%}.e-container>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));-ms-flex-item-align:stretch;align-self:stretch;-ms-flex-negative:0;flex-shrink:0}.e-container>.elementor-widget-spacer>.elementor-widget-container,.e-container>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-container>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e44d904 elementor-widget elementor-widget-heading\" data-id=\"6e44d904\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Los vendedores pueden dar ideas de contenido<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-41805ff7\" data-id=\"41805ff7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-534ec730 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"534ec730\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-65b6a0da\" data-id=\"65b6a0da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-55357987\" data-id=\"55357987\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17bed1d3 elementor-widget elementor-widget-text-editor\" data-id=\"17bed1d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">En MailVibes, nuestros equipos de marketing y ventas cooperan cuando se trata de la producci\u00f3n de contenidos. Nuestra estrategia de marketing se centra en proporcionar a nuestros usuarios un tipo de conocimiento que puedan utilizar para potenciar sus esfuerzos de generaci\u00f3n de contactos.<\/span><\/p><p><span style=\"font-weight: 400;\">Sin embargo, el equipo de marketing rara vez habla con los clientes. Hay otro equipo que lo hace a diario: el equipo de ventas. Como nuestros representantes de ventas est\u00e1n en contacto con nuestros clientes, conocen sus puntos d\u00e9biles. Cuando se enteran de alg\u00fan problema de un cliente, lo comunican al equipo de marketing. El equipo de marketing, a su vez, crea contenido en torno al problema comunicado. Y genera contenidos que se dirigen a los usuarios.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-47714278\" data-id=\"47714278\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50f777ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50f777ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-9eab30f\" data-id=\"9eab30f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2d7a347d\" data-id=\"2d7a347d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43f2c043 elementor-widget elementor-widget-heading\" data-id=\"43f2c043\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El marketing produce contenido \u00fatil para los usuarios<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4df0fce5\" data-id=\"4df0fce5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-713c78bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"713c78bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-433f900b\" data-id=\"433f900b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-490e8dc\" data-id=\"490e8dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dbebc5d elementor-widget elementor-widget-text-editor\" data-id=\"4dbebc5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">El segundo punto est\u00e1 relacionado con el anterior. El departamento de marketing produce una pieza de contenido, ya sea un art\u00edculo, una infograf\u00eda o un v\u00eddeo, que es una respuesta a un problema com\u00fan entre los clientes. Esa pieza se inspira en la conversaci\u00f3n que un representante de ventas tuvo con uno de los clientes potenciales. Como en el punto anterior.<\/span><\/p><p><span style=\"font-weight: 400;\">Al cabo de un tiempo, otro cliente potencial experimenta el mismo problema. Los representantes de ventas pueden ahorrar tiempo dando el enlace a un art\u00edculo que aborda el problema. En definitiva, el equipo de marketing ayuda al equipo de ventas a hacer su trabajo.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab8bef6 elementor-widget elementor-widget-heading\" data-id=\"3ab8bef6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El marketing produce contenidos para las campa\u00f1as de correos en fr\u00edo<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed196f9 elementor-widget elementor-widget-text-editor\" data-id=\"4ed196f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Supongamos que el equipo de salida hace una nueva campa\u00f1a de correo electr\u00f3nico en fr\u00edo dirigida a un segmento espec\u00edfico de empresas de SaaS. El equipo de marketing puede escribir un estudio de caso de cliente con una de las empresas de SaaS que es un cliente fiel. El equipo de salida enlaza con el estudio de caso en uno de los seguimientos que va a enviar, lo que aumenta la tasa de respuesta positiva.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506ab94 elementor-widget elementor-widget-heading\" data-id=\"506ab94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El marketing sugiere nuevas plataformas para la generaci\u00f3n de prospectos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3695481f elementor-widget elementor-widget-text-editor\" data-id=\"3695481f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">El trabajo de un equipo de marketing es husmear en Internet en busca de nuevas plataformas. Quieren encontrar un nuevo espacio de nicho en el que puedan llegar a sus clientes potenciales. Sin embargo, una vez que encuentran dicho espacio, pueden informar al equipo de ventas sobre el mismo. Porque el equipo de ventas puede utilizarlo para la prospecci\u00f3n.<\/span><\/p><p><span style=\"font-weight: 400;\">Ya lo hemos hecho en el pasado en MailVibes. Nuestro equipo de marketing ha encontrado Quora y lo ha utilizado para dirigir el tr\u00e1fico a nuestro blog. Sin embargo, el equipo de ventas lo utiliz\u00f3 despu\u00e9s para la prospecci\u00f3n.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df08fef elementor-widget elementor-widget-heading\" data-id=\"df08fef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El marketing ense\u00f1a a los vendedores a utilizar las redes sociales para la generaci\u00f3n de prospectos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88b7915 elementor-widget elementor-widget-text-editor\" data-id=\"88b7915\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">El equipo de ventas puede utilizar los medios sociales para cerrar m\u00e1s tratos y construir una relaci\u00f3n duradera con sus clientes. Los clientes potenciales seguramente buscar\u00e1n su nombre en Google despu\u00e9s de recibir un correo electr\u00f3nico suyo. Por lo tanto, las redes sociales pueden potenciar el alcance de su correo electr\u00f3nico. \u00bfY qui\u00e9n conoce mejor las redes sociales que la gente de marketing?<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-6c4d27a4\" data-id=\"6c4d27a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61065b88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61065b88\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8cff408\" data-id=\"8cff408\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6013bd33\" data-id=\"6013bd33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-66777141\" data-id=\"66777141\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69e56880 section-shadow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69e56880\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-3996b9f4\" data-id=\"3996b9f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59ef43a7\" data-id=\"59ef43a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcdedf7 elementor-widget elementor-widget-heading\" data-id=\"bcdedf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfEs dif\u00edcil alinear las ventas y el marketing en una empresa para la generaci\u00f3n de clientes potenciales?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172e85e0 elementor-widget elementor-widget-text-editor\" data-id=\"172e85e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Puede parecer que alinear las ventas y el marketing requiere mucho tiempo y esfuerzo. Sin embargo, cuando se establecen los objetivos adecuados, no cuesta mucho.<\/span><\/p><p><span style=\"font-weight: 400;\">Hay que crear una cultura en la que los dos equipos sientan que pueden confiar y depender el uno del otro. Tienen que aprender qu\u00e9 tipo de ayuda pueden obtener el uno del otro para apoyar sus esfuerzos de generaci\u00f3n de prospectos.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daa0256 elementor-widget elementor-widget-text-editor\" data-id=\"daa0256\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Looking for a tool to help you follow up with your emails? MailVibes enables true revenue at scale <br>for your sales and marketing teams.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd3bd8e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6cd3bd8e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/email-tracking-for-gmail\/makgoeakbbkhogecikabicopabombggi\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">INSTALL FOR FREE<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4a86c8a7\" data-id=\"4a86c8a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Logra que tus equipos de ventas y marketing se unan para la generaci\u00f3n de prospectos Consejos Hoy te mostrar\u00e9 un par de formas las que los equipos de marketing y ventas de MailVibes cooperan para crear un proceso de generaci\u00f3n de prospectos. El marketing y las ventas sol\u00edan representarse en marcado contraste. Hoy en d\u00eda, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[261],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.0 (Yoast SEO v21.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Generaci\u00f3n de prospectos: Marketing y ventas unidos - MailVibes<\/title>\n<meta name=\"description\" content=\"Te compartimos como lograr que tus equipos de marketing y ventas trabajen juntos para la generaci\u00f3n de prospectos para tu empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailvibes.io\/es\/generacion-prospectos-marketing-ventas-unidos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generaci\u00f3n de prospectos: Marketing y ventas unidos\" \/>\n<meta property=\"og:description\" content=\"Te compartimos como lograr que tus equipos de marketing y ventas trabajen juntos para la generaci\u00f3n de prospectos para tu empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailvibes.io\/es\/generacion-prospectos-marketing-ventas-unidos\/\" \/>\n<meta property=\"og:site_name\" content=\"MailVibes\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-28T23:27:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-28T23:31:16+00:00\" \/>\n<meta name=\"author\" content=\"ivan herrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ivan herrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mailvibes.io\/es\/generacion-prospectos-marketing-ventas-unidos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mailvibes.io\/es\/generacion-prospectos-marketing-ventas-unidos\/\"},\"author\":{\"name\":\"ivan herrera\",\"@id\":\"https:\/\/mailvibes.io\/es\/#\/schema\/person\/440b553d5fdb6b2466499579eb5d50b0\"},\"headline\":\"Generaci\u00f3n de prospectos: Marketing y ventas unidos\",\"datePublished\":\"2022-10-28T23:27:43+00:00\",\"dateModified\":\"2022-10-28T23:31:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mailvibes.io\/es\/generacion-prospectos-marketing-ventas-unidos\/\"},\"wordCount\":994,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mailvibes.io\/es\/#organization\"},\"articleSection\":[\"Sin categorizar\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mailvibes.io\/es\/generacion-prospectos-marketing-ventas-unidos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailvibes.io\/es\/generacion-prospectos-marketing-ventas-unidos\/\",\"url\":\"https:\/\/mailvibes.io\/es\/generacion-prospectos-marketing-ventas-unidos\/\",\"name\":\"Generaci\u00f3n de prospectos: Marketing y ventas unidos - 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